Entrepreneurial Profile : Sofia Sokoloff of Sokoloff LingerieFebruary 8, 2016
Shortly after graduating from LaSalle College in Fashion design and acquiring experience as an intern in trends at a style office in Paris, Sofia Sokoloff will in turn be hired as a seamstress for the Cirque du Soleil and designer for La Senza, once in Canadian soil. She will later go back to school to adequately respond to entrepreneurship’s call. It was in 2012, as she was completing her bachelor's degree in industrial management, that she decided to launch Sokoloff Lingerie.
Of course, the designer’s experience strongly oriented her professional choice, but it is rather the feeling of a market to fill that inspired her to join the lingerie industry. Halfway between industrial range and high-end underwear too often unaffordable, Sokoloff products meet young, mature and trendy women’s requirements: a handmade quality product at an affordable price.
Skilfully designed by Sofia, Sokoloff Lingerie’s collections aim to represent a woman’s authenticity. Through the strong, creative and eclectic personalities of its muses, the company wishes to promote a powerful and healthy image of feminine beauty, to which it is easy to relate.
Now firmly established in the province of Quebec and profiting from a constant growth across Canada, Sofia is now all set to seduce the US market. Also currently maintaining a commercial relationship with a retailer in Dubai, she nonetheless aspires to an international recognition.
Sokoloff Lingerie’s next collection will be released on March 15. We can expect an exotic look and a lot of soft colors. To take a look at the current collection and own a few pieces, click here. You can also check out the complete list of their retailers to find out where you can purchase these little wonders!
Sofia Sokoloff in a few words
First thing you do in the morning?
I drink coffee. This is essential to my day.
Do you have breakfast in the morning?
Your favourite breakfast?
One word to describe you as an entrepreneur:
What do you do in your (rare) spare time?
I love to draw.
Art. Artists, mostly from Montreal, often drive my collections. I try to position myself through art.
An advice for all entrepreneurs?
Go for it, work hard and, above all, be patient.