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Looking Good Inside And Out With Jodi Moreno

December 13, 2016
Jodi Moreno's book, author of What's Cooking Good Looking food blog

Jodi Moreno was brought up in a family that adored food and especially cooking. Her Italian grandmother never left a single space on the table and the entire surface was filled with decadent home cooked meals. She grew up eating healthy foods, which made her gravitate mostly towards a vegetarian diet. While being in college and away from her family, she missed being in the kitchen. She created simple recipes that got requested frequently from her college mates. 

Jodi Moreno drizzling olive oil on a dish of squash
Jodi Moreno cooking a dish of squash

That’s what started her passion for cooking. Six years after graduating from University, quitting her advertising job and realizing that her love of food was more than a simple hobby, Jodi took her passion to the next level and enrolled in culinary school.


While in culinary school and unsure of her path in the food industry, she started teaching and then quickly realized that it wasn’t for her. She began her own blog, What’s Cooking Good Looking, which got attention very rapidly. She got nominated for the Saveur Award, which brought her many interesting opportunities. Jodi got her first book deal from a publisher based out of the UK called Grains as Mains, a specific book about using ancient grains in different ways. She is currently working on a new book that will be out in a little over a year. 

Jodi Moreno's kitchen, where the magic of What's Cooking Good Looking happens
Jodi Moreno, author of What's Cooking Good Looking food blog
Jodi Moreno's kitchen, where the magic of What's Cooking Good Looking happens

The fulfilled entrepreneur was inspired to start her blog when she discovered 101 Cookbooks and smitten kitchen. She knew she wanted to have her own style and input in the food blog scene. Her healthy food habits became the lifestyle she advocated on her site, which brought more readers each month.


She admitted that she changed the name of the site a few times before finding her catchy signature. She believes that What’s Cooking Good Looking was the perfect title since her whole philosophy is about eating foods that are not only healthy for you, but that make you feel good inside and out.

Jodi Moreno's kitchen, where the magic of What's Cooking Good Looking happens
Jodi Moreno's kitchen, where the magic of What's Cooking Good Looking happens

During the past 6 years, Jodi has been working with many different companies, stylists, collaborators and photographers. She now hosts workshops to teach her skill of developing delicious and healthy recipes to others.


When asked where she sees herself in 5 years, the natural foods chef hopes to continue writing books, and would love to own a studio where she could host more events. She would also love to own a café, so she’ll have to keep us posted on that!

Jodi Moreno, natural foods chef and author of What's Cooking Good Looking food blog

Jodi in a few words


First thing you do in the morning?
Walk the dog and grab a cup of coffee on the corner of my street.

Do you have breakfast?
Always. During the weekdays I’m a little less creative, smoothies, oatmeal and scrambled eggs.  Although on the weekends, my husband and I love to make pancakes and waffles. Breakfast is always our favourite!

Your favourite breakfast? 
My favourite is a chickpea crepe, most of the time I’ll top it with avocado!

One word to describe you?

What do you do during your free time?
If it’s not cooking, I’ll exercise. I always make the time to exercise. It keeps me sane and happy.

Your inspiration?
I’m really inspired by New York generally. Discovering new places, eating at restaurants.

Any advice for entrepreneurs?
Always go with your gut, follow the things that you love. That will always get you to a place where you feel successful. Money doesn’t define success, it’s whatever it is that you are passionate about! 

About Jodi

Jodi Moreno is a trained natural foods chef and lover of healthy, wholesome, and tasty foods that have the power to make us look good from the inside out.

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